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https://www.daniellee.co/part-2-localizing-houzz-through-leveraging-the-retention-machine daily 0.75 2019-08-25 https://www.daniellee.co/localization daily 0.75 2019-11-25 https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572467583889-I20KH7YE0NC56QRFX9DU/2.jpg Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572136116550-JDY5HMTN7ZVQBLQZVZQ6/3.png Improving Community Discussions on Houzz (2019-Present) Entry and discovery points https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571626256484-NW7AAMQWUFYV8V8ZIF5R/iMac+-+10.png Improving Community Discussions on Houzz (2019-Present) Question flow https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571626344755-2GO11PQDAUXUZULEHQSH/iMac+-+11.png Improving Community Discussions on Houzz (2019-Present) Emails and push notifications to drive users back to Houzz 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https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573002926528-8H8Y0FVMTFB3BRDE8WQK/4.png Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573002927177-FSTWAFS8JG9GD38MI899/5.png Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572992800566-ZYP6C99RN12LD11JPVNV/1.png Improving Community Discussions on Houzz (2019-Present) Usability test and data showed that the existing topics selection is under utilized. In the new design, we get users to relevant topics and contents as quickly as possible https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572993252550-5Z4YPVXOJBND6P1E1L92/4.png Improving Community Discussions on Houzz (2019-Present) In the existing experience we forced users to post a question first, before choosing which topic to post to. Data and research showed a lot of friction in this step. In the new design, there’s no topic selection, and there’s specific posting types to help users create more varied contents. https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572992848604-523FFDT0WZQ29YURYINU/3.png Improving Community Discussions on Houzz (2019-Present) Overview of the new structure. It’s a much more engaging experience as it has more contents. This new structure also allows us to recommend different types of UGC content easily through email, feed and push. https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573088413990-G1FCJEQESPRHIDQM2YPT/2a.png Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573088421170-42UU658ZRFAH0E8TLTI6/2b.png Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573238119605-HFR8A833DLCD8QICZ75Z/1.png Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573090356834-5RCG8X627SAK8NJR4C6D/3.png Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573162213566-MKQ63DR9KPPYRUKGZ2P6/1.png Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573162212065-VEGTQ1OBNRFFFM3CSTQQ/2.png Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573162213629-EBWZJ7FIR2U5HWMPVOWV/3.png Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573162217465-W9NJPQ4Z8I7FDEX0PJ9A/4.png Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573162219406-A0XHGHWMGWZM16FHQN2C/5.png Improving Community Discussions on Houzz (2019-Present) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1573238927740-2IHXNK8KPTTE45DTKZTS/1.png Improving Community Discussions on Houzz (2019-Present) https://www.daniellee.co/leading-community-initiative daily 0.75 2019-10-25 https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571777025662-CYHWE6L06V1T6WFLA8RF/iMac+-+2.png local content + Q&A https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571777518515-O5PANJ54LE5SFBD03UYT/1.png local content + Q&A https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571625857535-W4KF60OQVW7K4ADL1U3S/1_ghOzp9NXhkCA0OMrrkMXmA.png local content + Q&A https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571625874076-KMT4XWTJ54Q8OQS6VM7W/1_HUtwYVW6qFHe9RenDvV5Vw.png local content + Q&A https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571626008540-JY637599BSBNME2Z2EL1/iMac+-+14.png local content + Q&A Emails to test the concept https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571626044328-3U6QS0M1JDTZVQ206UF2/iMac+-+15.png local content + Q&A Push notifications and home feed modules https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571626186265-10G75ZINVA4OIEYPC4HC/iMac+-+12.png local content + Q&A Entry points, and distribution of content https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571626256484-NW7AAMQWUFYV8V8ZIF5R/iMac+-+10.png local content + Q&A Question Flow https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571626344755-2GO11PQDAUXUZULEHQSH/iMac+-+11.png local content + Q&A Emails and push notifications to drive users back https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571783379604-PLSFF0AC21MT77J62MAH/Screen+Shot+2019-10-22+at+3.29.02+PM.png local content + Q&A Designing for every platform https://www.daniellee.co/more-exploration daily 0.75 2019-10-25 https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572036729679-LLZA2ALXCK1LE92AYVYD/6.png Local exploration HMW merge local and global groups together? https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572036773913-LO1OJJKFYNAY1RZBA4EX/7.png Local exploration HMW get surface right content to users quickly? https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572036797406-WOVNFRLOFABZVDFXVRYV/8.png Local exploration HMW get surface right content to users quickly? https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572036813076-B8EAYOI77HU2KA5KRG3K/9.png Local exploration HMW get surface right content to users quickly? https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572036835037-I79REJHWSEYLP1TCH67W/0.png Local exploration HMW allow users to post different type of posts? https://www.daniellee.co/cross-channel-design-to-improve-retention daily 0.75 2021-01-28 https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1610747512493-S3FE6QWI0U5WVGS3BSRF/houzz.JPG Cross-Channel Design to Improve Retention https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1565203315267-JTXTV5GMJEAW897PHYNQ/Email+Grouped.png Cross-Channel Design to Improve Retention https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571427715779-RH445PTL54F245KUH153/2.png Cross-Channel Design to Improve Retention https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571428054087-P73UD3H0G7D3G0F7QN0Q/1.png Cross-Channel Design to Improve Retention P https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571428080808-QKJZO7AOHGNCOH3NBT3L/2.png Cross-Channel Design to Improve Retention Push Landing Flow (red is where the landing page fits in) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572827301662-MEOCVYHBBSBC4W3VQYO3/2.png Cross-Channel Design to Improve Retention https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571428225076-P02CRTPLZH2R4833G3TX/3.png Cross-Channel Design to Improve Retention https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571428310666-XE39A913WOZLQDRBFQ2G/6.png Cross-Channel Design to Improve Retention Example of a growth loop for users https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571849979325-A74K7372YY8UK1KQQSWU/1_ghOzp9NXhkCA0OMrrkMXmA.png Cross-Channel Design to Improve Retention https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571849999263-5A8EM54S17TTDY0MKXN0/1_HUtwYVW6qFHe9RenDvV5Vw+%281%29.png Cross-Channel Design to Improve Retention https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571850181825-A60LQG6B3BBBOKL0GYM3/iMac+-+14.png Cross-Channel Design to Improve Retention Emails to test the concept https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571850221272-HKNIWH1AEH4QKX0623CH/iMac+-+15.png Cross-Channel Design to Improve Retention Push notifications and home feed modules https://www.daniellee.co/work-in-progress-improving-community-discussions-on-houzz daily 0.75 2019-10-29 https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572136010367-QDUQ3KSJD28EGX4ZIM49/2.png Copy of Improving Community Discussions on Houzz Phase 1 Release https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572040665858-IZQ4V4W17M4D5939KOK8/1.png Copy of Improving Community Discussions on Houzz Onboarding, and browse discussion, and post discussion experience https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572136116550-JDY5HMTN7ZVQBLQZVZQ6/3.png Copy of Improving Community Discussions on Houzz Entry points, and distribution of content https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571626256484-NW7AAMQWUFYV8V8ZIF5R/iMac+-+10.png Copy of Improving Community Discussions on Houzz Question Flow https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571626344755-2GO11PQDAUXUZULEHQSH/iMac+-+11.png Copy of Improving Community Discussions on Houzz Emails and push notifications to drive users back https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571783379604-PLSFF0AC21MT77J62MAH/Screen+Shot+2019-10-22+at+3.29.02+PM.png Copy of Improving Community Discussions on Houzz Designing for every platform https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572026267208-AQ79ACDE3AIJKSP1TTRG/2.png Copy of Improving Community Discussions on Houzz Strategy and tactics of how we can improve UGC experience on Houzz https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572026372225-FB7PDIH1EVR92SQWLHVV/3.png Copy of Improving Community Discussions on Houzz Aligning on phase 2 roadmap https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572037771201-784MFT6LWH17R927FPVU/4.png Copy of Improving Community Discussions on Houzz Usability test and data showed that the existing topics selection is under utilized. In the new design, we get users to relevant topics and contents as quickly as possible https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572037804114-4ESO4H6MVAE9QTNZ59Z1/5.png Copy of Improving Community Discussions on Houzz In the existing experience we forced users to post a question first, before choosing which topic to post to. Data and research showed a lot of friction in this step. In the new design, it’s clear to users where they will be posting to. https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572034116491-Y8LDJ71KOJUS7VHCRJF1/6.png Copy of Improving Community Discussions on Houzz After talking to power users and categorizing initial contents we found that there are few types of contents that users want to create. In the new design, we make it easier to create different types of contents. https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572038945266-5EL5Z9C3URX60QV6F9OQ/1.png Copy of Improving Community Discussions on Houzz Overview of the new structure. It’s a much more engaging experience. It also allows us to recommend different types of UGC contents easily. https://www.daniellee.co/work-in-progress-improving-community-discussions-on-houzz-1 daily 0.75 2019-10-29 https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572136010367-QDUQ3KSJD28EGX4ZIM49/2.png Copy of Improving Community Discussions on Houzz Phase 1 Release https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572040665858-IZQ4V4W17M4D5939KOK8/1.png Copy of Improving Community Discussions on Houzz Onboarding, and browse discussion, and post discussion experience https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572136116550-JDY5HMTN7ZVQBLQZVZQ6/3.png Copy of Improving Community Discussions on Houzz Entry points, and distribution of content https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571626256484-NW7AAMQWUFYV8V8ZIF5R/iMac+-+10.png Copy of Improving Community Discussions on Houzz Question Flow https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571626344755-2GO11PQDAUXUZULEHQSH/iMac+-+11.png Copy of Improving Community Discussions on Houzz Emails and push notifications to drive users back https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1571783379604-PLSFF0AC21MT77J62MAH/Screen+Shot+2019-10-22+at+3.29.02+PM.png Copy of Improving Community Discussions on Houzz Designing for every platform https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572026267208-AQ79ACDE3AIJKSP1TTRG/2.png Copy of Improving Community Discussions on Houzz Strategy and tactics of how we can improve UGC experience on Houzz https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572026372225-FB7PDIH1EVR92SQWLHVV/3.png Copy of Improving Community Discussions on Houzz Aligning on phase 2 roadmap https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572037771201-784MFT6LWH17R927FPVU/4.png Copy of Improving Community Discussions on Houzz Usability test and data showed that the existing topics selection is under utilized. In the new design, we get users to relevant topics and contents as quickly as possible https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572037804114-4ESO4H6MVAE9QTNZ59Z1/5.png Copy of Improving Community Discussions on Houzz In the existing experience we forced users to post a question first, before choosing which topic to post to. Data and research showed a lot of friction in this step. In the new design, it’s clear to users where they will be posting to. https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572034116491-Y8LDJ71KOJUS7VHCRJF1/6.png Copy of Improving Community Discussions on Houzz After talking to power users and categorizing initial contents we found that there are few types of contents that users want to create. In the new design, we make it easier to create different types of contents. https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1572038945266-5EL5Z9C3URX60QV6F9OQ/1.png Copy of Improving Community Discussions on Houzz Overview of the new structure. It’s a much more engaging experience. It also allows us to recommend different types of UGC contents easily. https://www.daniellee.co/calculator daily 0.75 2023-08-30 https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1693392158123-D4XBE2EU1L67712ESXK8/1+%281%29.png Designing a Home Renovation Calculator (2018) https://www.daniellee.co/new-page-3 daily 0.75 2023-09-15 https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1693400363896-9ACHOW4ZQBHFH09R3AI2/3.png Systematizing Stripe's local payments (2022) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/f98def5a-8eb1-4adc-b870-df4a70554e26/1.png Systematizing Stripe's local payments (2022) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1692388408605-RSHDGJO08G3JYPEEP1N9/1.png Systematizing Stripe's local payments (2022) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1692388440909-6GQODDP4MCRBH5FVSPI4/2.png Systematizing Stripe's local payments (2022) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/1692388454224-FK9QFUCHTKF303M98SSK/6.png Systematizing Stripe's local payments (2022) https://images.squarespace-cdn.com/content/v1/58797098b3db2bdabcea50a1/34c2580b-dc72-4348-a50c-f41d20429009/1.png Systematizing Stripe's local payments (2022) - 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